In the quickly evolving world of consumer and business technologies, personal data security is constantly under significant threat from malicious activities and even more often gets used by outside sources for profit in marketing and advertising. Whether we are talking about personal computers, online software, mobile phones or tablets, we can find examples of personal data being stolen or used by unknown to us entities almost every day. The use of personal data does not always constitute abuse, and many legitimate companies comply with the countless laws and guidelines on how to protect user data. Many companies will go so far as to notify their users on how their data might be used and advise them of best practices on how to keep personal data safe. However, the reality is that not all companies are the same.
Many people might say, “So what, I don’t care if Google or Microsoft read my emails,” and some users may even find benefit in advertising that is based on the content of their email, online browsing history, and personal searches. However, would many feel the same knowing that every time they try out a new product, new app or install new software they are exposing themselves and their personal data by putting it into the hands of companies that may not live past the next couple of months? How can you be sure where your data will end up after the company ceases to exist? What is even more troubling is that, even the companies that employ many of the best safety measures to keep your personal data secure can fail in protecting it. The recent hack of popular email services, including Gmail, Yahoo Mail, and Mail.ru demonstrated how third-party apps and websites could be used by hackers to get access to your data.
When we first thought about building an email app for smartphones, our main priority was to improve mobile email experience, automate as much of it as possible, and above all do it in a way that protects our users’ most personal communication channel. We simply decided to leave users’ data alone and in their possession at all times. Unlike many other email apps on the market, Zero does not store your personal email data on third party servers and never sends it for processing outside of your device. The user experience and machine learning technology of Zero app are designed to work directly on your phone and to keep your data safely in your possession.
This gives our users and us multiple advantages:
- We do not need to manage infrastructure to store tons of archived emails. We let your email provider take care of that.
- We do not expose your personal data to additional threats by keeping a copy of it on our servers.
- When you delete our app, your data is removed and your phone is the only place where it was stored.
- We advance machine learning technology that goes outside of traditional Big Data approaches and creates a new branch of smart software that works with much smaller personalized data sets directly on each user’s device.
Give Zero a try today and experience a modern email solution that keeps your personal data private.